Women's Forum Asia 19


Antoine Sire

Head of Company Engagement

BNP Paribas


Antoine Sire graduated from IEP Paris and holds a degree in Public Law. He was Assistant to the Director for Communications and Regional Action of the French Association of Banks from 1992 to 1995, then Communications Director of the Confédération Nationale du Crédit Mutuel (1995-1997). For 16 years, he was Head of Group Communications for BNP Paribas, where he created the company’s new brand following the merger of BNP and Paribas, and developed its strong reputation. He also played a key role in developing the brand’s international recognition and broadened its social commitments. In 2013, he left BNP Paribas to focus on a long-term personal project, writing a historical book on Hollywood’s Golden Age actresses, published in 2016. In parallel, he has been Partner at Havas’s Paris agency. In 2017 he was appointed as a Member of the Executive Committee and Head of Company Engagement at BNP Paribas, with the mission to make the bank's commitment to society one of its strategic assets.