Chinese national Helena Ma founded and leads IDEA Communications as Managing Director. A strategic communications specialist, she has extensive experience advising global organizations and unicorn start-ups on public relations and digital communication strategy in China and internationally. Helena amasses a wealth of China insights, global exposure and an unbiased perspective, having lived and worked in China, Sweden, UK and Singapore, advising clients across real estate, technology, manufacturing, luxury goods, retail and industrial sectors. Helena is respected for the strategic counsel she provides to C-suites on public relations, integrated communication strategies and government relations in China. She has worked with a slew of Fortune 500s and high-growth tech companies in addition to leading government-affiliated non-profit in Beijing.