Women's Forum Asia 19


Amar Babu


VP, IDG ROW Services Operations


In his current role as Vice President for the Intelligent Devices Group, Rest of World Services, Amar Babu is responsible for driving high quality customer experiences, as well as cost efficiency and operational improvements. Prior to his current role, Amar served as Asia Pacific’s Chief Operating Officer from July 2015 until June 2018. He was responsible for driving Lenovo PCSD (PC + Tablet) business across 25 countries & becoming the fastest growing vendor. Lenovo achieved No 1 status in PCSD. Building a strong operations infrastructure leveraging technology across the business. Before taking his role as COO, Amar was also the Managing Director of Lenovo India from the time he joined the company in 2007 to June 2015.