Women's Forum Global Meeting 2021


Sarah Al Ayed


Co-Founder - Partner - Chief Strategy Officer


A Communications & Crisis Management Consultant, Entrepreneurship & CSR Development Strategist, Sarah Al Ayed is Co-Founder & Partner of TRACCS; as Chief Strategy Officer she oversees some of the company’s most important regional and multi-national accounts. One of the leading Gulf Arab female public relations practitioners & one of Saudi Arabia’s leading businesswomen; Sarah was listed on the Forbes Most Influential Women in the Arab World in Family Business. She launched the Art of Business Communication aiming to develop communication skills and talents for the youth entering a business. She was the Women’s Entrepreneurship Day Ambassador for Saudi Arabia and from 2015 till 2019 she was the Women’s Entrepreneurship Day Regional Ambassador MENA. She was appointed on the board of the Jeddah Chamber of Commerce in 2019. She was the SHERPA for the G20 Young Entrepreneurs Alliance Saudi Summit 2020.

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