Lucía MIJARES MARTÍNEZ
Federación Mexicana de Futbol
Expert in the Development of the Women's Soccer at FIFA
Lucía is the first woman Sports Technical Director in Mexico and Latin America. She has empowered girls through football by developing the first official Women´s Football Amateur and High Performance Structure in Mexico. Recently, she has developed a national Physical Education program in elementary schools in Mexico called “Jugamos Todos” (We Play All) to introduce healthy habits and nutritional guidelines through a fun and accessible methodology. She has been working in international sports for over 13 years, from building the athletic marathon platform to various Cycling and Triathlon World Championships all over the world, and The Athens 2004 Olympic Games.