Luxury Brands and Merchandising Expert
Daniela is passionate about consumers’ needs and desires, brands and our planet. She just obtained a PhD in Management and Consumer Behavior researching how changes in consumer behavior will impact fashion brands. Daniela has built competencies in strategy, brand management and merchandising and works currently on merchandising tools using artificial intelligence. Recent positions include CEO of Eden Being (part of Oekter Collection, Paris, London), CEO of Tomas Maier brand (New York) and COO of Kering Luxury Division (Paris); Director of Strategy of Gucci Group (Paris), and Director of Strategy and Marketing at Balenciaga (Paris). Daniela graduated summa cum laude with a Bachelor and Master from the London School of Economics and received the LSE Research Award.