Shaway Yeh, Founder of yehyehyeh & Group Style Editorial Director at Modern Media group, one of the most influential media and opinion leaders on fashion and culture in the Greater China. She is special adviser to Copenhagen Fashion Summit, also BOF500 member. In 2017, she became co-creative director of global video platform NOWNESS. Same year, she founded consultancy agency yehyehyeh to push forwards the sustainability agenda, especially among Chinese companies, brands and designers, by bringing sustainability, creativity and innovation together. In 2019, she launches Shan Future Forum to discuss and instigate value-based change.