Procafecol (Juan Valdez Cafe)
COLOMBIAN, 39 Camila Escobar worked for the Colombian Coffee Growers Federation at the beginning of her career, and since October 1, 2018 was appointed as CEO of Procafecol, company with the license of the Juan Valdez® brand. During this period, she led the transformation of the company in adopting a new strategy to create shared value (economic, social and environmental) to its stakeholders by strengthening the brand's position in Colombia, expanding its reach towards new segments and consolidating its presence in the international market. Before this, Camila was head of the BI and Marketing unit at Belcorp , managing high-impact projects at McKinsey. Camila is an industrial engineer from Los Andes University with an MBA from Harvard Business School.