CMO & VP PCSD Worldwide
Emily Ketchen is Chief Marketing Officer and Vice President for PCs and Smart Devices (PCSD) at Lenovo. In this role, she leads a team that develops and drives marketing campaigns, oversees brand marketing, customer insights and creative direction across all business segments within PCs and Smart Devices in the Intelligent Devices Group (IDG). She will define the PCSD marketing strategy to grow the Lenovo brand and drive expansion worldwide. Prior to joining Lenovo, Ketchen held several senior marketing roles at HP and during her more than 32 years’ marketing career, she has held senior roles at LinkedIn, McCann Erickson, Publicis & Hal Riney, Grey San Francisco and Dell.