Women's Forum  Singapore 2024


Margaret Key




Margaret Key is CEO, Asia-Pacific, Middle East and Africa for MSL. With over 25 years of experience, Margaret is widely recognised in the industry for her ability to drive strategic growth, innovative solutions and operational excellence for both clients and agencies.  A highly respected practitioner with deep understanding of the region, Margaret has driven real business impact for companies across all practices and sectors. She has extensive experience in corporate communications with specific focus on corporate reputation, executive coaching, sustainability/CSR and crisis & issues management.   Prior to joining MSL, Margaret was the CEO, Asia-Pacific at Zeno Group -- a DJE Holdings company and the sister agency of Edelman. She was also the CEO of Burson-Marsteller in Asia-Pacific. In her 8 years at Burson-Marsteller and nine years at Edelman, Margaret held multiple local and regional senior leadership roles including CEO and COO of Burson-Marsteller in Asia-Pacific; director of regional health at Edelman APAC; and GM at Edelman Korea and Japan.  She started her career at Hyundai Motor Company where she managed international corporate communications as part of the company’s first overseas public relations team.  In 2013, Margaret served as the foreign spokesperson for Park Geun-Hye’s presidential campaign. Park was later elected as Korea’s first female President. Margaret was named to PRovoke Media’s (formerly known as The Holmes Report) 2021 Top 15 People to Watch and served as a juror for the 2021 PRWeek Global Awards. 

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