LA
Layal Ammar
P&G
VP Haircare Europe
Description
As Vice President Hair Car Europe, Layal leads some of the world's most powerful beauty brands that impact how people feel about themselves day in, day out. She oversees delivering the P&L, including the strategies, innovation program, brand building program, media and in-market delivery of the choices. Being responsible for one of the biggest beauty portfolios, with one of the highest media spends, she has used the opportunity to leverage the brands as a force for good to shape culture; challenge beauty norms, normalize a gender-neutral world, drive a more sustainable plastic-free and water conscious footprint and fight social injustice such as bullying and domestic violence.
Under her leadership, her teams have challenged beauty norms with #powerofgrey, a powerful campaign showcasing how women are unconsciously judged for biologically turning Grey, leading to loss of opportunities. They have fought domestic violence during the COVID lock down, where incidence is at a rise, partnering with Women’s aid. They have fought hair racism, felt by 60% of consumers of African-decent and are in the process of driving legislative change. And they created the #hairhasnogender campaign, where they have started to normalize being transgender, creating safe spaces for their hair transformations, educating hairdressers & enabling work opportunities. That work was featured at the WEF annual meeting, and publically recognized as one of the most inclusive industry shaping campaigns.
She has consistently used her position to challenge the status quo & to contribute to creating a more equal world. At Procter & Gamble, she leads a large organization and recently received the prestigous Diversity & Inclusion Inspirational Leader Award. She is a mentor to many younger talents, both inside & outside the company. She deliberately creates equal opportunities for women accross the creative supply chain.
Layal is Lebanese, has graduated with high distinction from the American University of Beirut (BA Economics) and London Business School (MBA) and has been at Procter & Gamble since 2004. She loves spending time with her family, out at sea or in the mountains.
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