Making the exclusive inclusive: Luxury brand management and inclusivity
Room: Rising Talent Corner
Luxury brands have traditionally been defined by their exclusivity: the scarcity of the best craftsmanship or the best materials means they have long been inaccessible to many. How are today's luxury brands changing that narrative and redefining what luxury means? How are they becoming more inclusive yet remaining at the pinnacle of quality and artisanship? And what does this shift mean for businesses, brand managers and consumers?