LB
Lourdes Berho
President/Chief Catalyst
Alchemia
Presentation
Lourdes Berho is an entrepreneur, activist, wife and mother of four with senior experience in both public and private sectors. Her professional career focuses on senior management, business development, media, strategic marketing communications, travel and tourism, luxury, sustainability and international NGOs.
She is currently President and CEO of Alchemia Communications Group, an agency of integrated marketing that she founded in 2011, and member of the Tourism Diplomacy Board, an organism installed by the Ministries of Tourism and Foreign Affairs of the Federal Government of Mexico.
Since 2018 she is also Regional Director of Brand USA in Mexico and Latin America.
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