Saudi Automobile & Motorcycle Federation
Entrepreneur, Interior Design Engineer, Saudi Arabia Representative at the FIA Women in Motorsports Commission and Board Member at the Saudi Automobile & Motorcycle Federation Aseel Alhamad is a Saudi National Entrepreneur, Interior Designer Engineer & Saudi Arabia Representative at the FIA Women in Motorsports commission, being the first female Board Member on the Saudi Automobile & Motorcycle Federation (SAMF). She regularly speaks and mentors the Saudi workforce and is often featured in the media as a figurehead for female empowerment, and an inspirational representative of the Saudi 2030 vision for leadership and positive change. In September 2019, Aseel was selected by the Saudi General Investment Authority as an ambassador for its ‘Next Big Thing’ campaign, representative of the huge transformation taking place in the Kingdom. The campaign included the projection of Aseel’s image onto the Burj Khalifa, Dubai. The campaign was present in Tokyo, London, Lisbon, Moscow and other main cities around the world. Aseel has also received numerous accolades for her contribution to the workforce, and nominated as an ‘achiever’ in the Emirates Woman of the Year Awards 2019. Outside of her professional life, her passion is for motorsports, an area in which she excels, being selected by Renault in June 2018 to lead the celebrations around the lifting of the female driving ban in KSA. Aseel graduated from Prince Sultan University in 2009 with a degree in interior design engineering, and went on to found IDegree Design, her own engineering and design firm and gaining membership to the Saudi Council of Engineers. The company has enjoyed rapid success, with a history of over 13 years and having completed over 100 residential and commercial projects ranging from design to turn-key projects. The firm specializes in bespoke high-end design and works in partnerships with some of the world’s leading manufacturing brands both in Saudi Arabia, the GCC and Europe. And recently won an International Design Award from The International Properties in the UK as a five-star winner in the leisure design category with the project Bagatelle Jeddah Restaurant. Due to her passion toward self-development for better education and entrepreneurship skills, she completed her Master’s degree in MBA (Masters in Business Administration) from Alfaisal university in 2019. And achieved a licenses in PMP (Project Management Profession) in 2020. Aseel has been recognized as a leading female figurehead and participated in a couple of speaking events such as “the Quality of Life Program” under Vision 2030 and the “FIA MENA Regional Congress” in 2019. Aseel is a motorsports advocate, having taught herself to drive in Dubai and being the first Saudi Arabian women to import and own a Ferrari since 2012, years before women were allowed to drive in KSA. She has participated in many amateur tournaments with her talent and commitment to her path leading her to becoming a member of the International Automobile Federation. This position led to her appointment to represent Saudi Arabia at the Women in Motorsport Commission. In December 2017 she was appointed as a board member of the Saudi Automobile & Motorcycle Federation (SAMF) as the first women board member. The following year, in June 2018, she participated in a milestone moment in regional history, completing a victory lap at Paul Ricard in Le Casetellet in France, at the guest of Renault, to mark the lifting of the Saudi female driving ban. In the proceeding months, Aseel has taken an ambassadorial role at leading automotive brands and events, including the Abu Dhabi Etihad Grand Prix, the Girls on Track Karting race at the Formula E in Riyadh and Yalla Banat in Bahrain. In March 2022, Aseel Al Hamad and Abbi Pulling (Alpine Academy Affiliate Driver) marked history as the first ever women to drive F1 cars in Saudi Arabia. The two-motorsport record-breakers not only take the lead for the first women to drive the Alpine V8-powered E20 cars, but with the support of Saudi Tourism Authority, have also made waves with the first time an F1 has even been driven through the streets of the Kingdom’s capital Riyadh.