CR
Cecile Reinaud
Seraphine and YPO Member
Founder
Description
Cecile Reinaud is the founder of the maternity fashion brand Seraphine and was CEO until selling the brand in January 2021 to the private equity house Mayfair for a company valuation above £55 million. She built the brand to become the most famous global brand of maternity wear with 90 percent of the turnover coming from online sales. With sales in over 40 countries via its website and flagship stores in London, Paris, New York and LA, Seraphine is the global brand known for dressing celebrities and royals around the world. The Duchess of Cambridge, favoured the brand for her three pregnancies and Kate famously wore a Seraphine dress for the first official picture with Prince George. Cecile won two Queens Award for Enterprise in 2015 and 2020 for her successes in international trade. Cecile has been in YPO since 2016 and is now Chair of YPO London Mayfair. Cecile is also co Chair of the Cherie Blair foundation for women which supports women Entrepreneur in low income countries.
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