Silvia Candiani is Microsoft Italy CEO. Before being appointed CEO of Microsoft Italy, Silvia Candiani was General Manager Consumer and Devices Sales (CDS) in Microsoft Central and Eastern Europe. Prior to that, she was Marketing and Operation Lead and Consumer&Online General Manager for Microsoft Italy. Silvia Candiani started her career in McKinsey as a consultant in Media and Telco businesses and then moved to Vodafone where she headed Consumer Marketing in Italy. Silvia Candiani holds a BA in Business Administration from Bocconi University and MBA from INSEAD.