WFG20 Italy


Blanca Treviño


President & CEO


Blanca Treviño is President and CEO of Softtek, a global company dedicated to digital solutions, and the largest with origins in Latin America. Softtek helps its clients uncover opportunities, build technological capabilities, and optimize their performance through data, automation and artificial intelligence. She serves as Vice President of the Mexican Business Council, is a member of the MIT School of Engineering Advisory Council, Board Member of Walmart Mexico, the Americas Society and Council of the Americas, the Ibero-American Council for Productivity and Competitiveness, Grupo Lala, The Mexican Stock Exchange, as well as diverse universities, including her alma mater, ITESM.

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