Plenary
Oct 23, 2024
7:40 AM7:55 AM
Online
Women's Forum Barometer - Insights on perceptions:
Description
For this new edition, exclusive studies will be unveiled: the perception segment of the 5th edition of the Women’s Forum Barometer.
AG
Alexandre Guerin
IPSOS (France)
CEO
Description
A graduate of HEC, Alexandre Guérin began his career in the marketing teams of Nestlé and Unilever. Then, Alexandre has been working with AT Kearney for 6 years, as a Manager, leading engagement teams with primary focus on Marketing Performance and Strategy.
Alexandre joined Ipsos in 2006 as Head of the Presidents' Office, a position he held for 3 years before moving to senior management positions such as CFO IIS & Operations and Head of the Loyalty business line in France, a position in which he advised brands on customer relationship and human capital management issues.
In 2014, Alexandre moved to the USA to manage Ipsos' Loyalty business line, before becoming Chief Client Officer in 2018 with the launch of the Total Understanding Project.
He was also Chief Performance Officer in North America, thereby managing key initiatives aimed at improving service line performance, overall resource utilization and sales conversion of large and strategic pitches.
On April 1st, 2021, Alexandre Guérin took over as Chief Executive Officer of Ipsos in France. The mission assigned to him is to drive the development of Ipsos business in France, in a context of wide-ranging market transformations and changing brand and consumer needs.
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