Women's Forum Global Meeting 2024

AB

Agathe Bousquet

Publicis Groupe France

President

Description

Agathe Bousquet joined Publicis Groupe in September 2017, when she was appointed as President of Publicis Groupe in France by Maurice Levy and Arthur Sadoun. In September 2022, she also joins the Publicis Groupe's ExCom. Agathe began her career in the world of associations with Solidarité Sida where she participated in the creation of the Solidays festival. In 2001, she joined Havas Group, where she held various positions before being promoted to president of Havas Paris in 2012. As President of Publicis Groupe France, Agathe oversees all agency activities in France, whether they are creative, data, media or dedicated to digital transformation. Her mission is to accelerate the momentum of "The Power of One", by bringing together the 6500 employees of Publicis in France and establishing the Groupe as the strategic partner in the transformation journey of French clients. Agathe Bousquet is a member of the Board of Solidarité Sida. She is also a member of the Board of the AACC (Association of Consulting & Creative Agencies). She is Chevalier de la Légion d’honneur.

Session featuring this Speaker

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Plenary
Oct 24, 2024
9:50 AM10:20 AM
Online

Reinventing role models: Crafting new representations of women

Description
As the arts industry is essentially male dominated, iconic female characters and representations are generally crafted by men. This means they are depicted in ways that do not always resonate with their everyday realities and challenges and are idealised or confined within the limits of very stereotypical roles. How can we ensure that female characters, as well as stories written and produced by women, get full recognition and have a space to thrive in the face of the general public? And how do we create healthy dialogue on fair representation in the art world, in a way that ensures more accurate portrayals of women, depicting them with richer, stronger, and more nuanced characters?
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