Women's Forum Global Meeting 2024

NC

Natalia Cazcarra

HER

CEO

Description

Natalia Cazcarra is an economist by training (UAM, Dauphine Paris IX, IESE) and an advertising professional by vocation. After more than 20 years in the top creatives agencies, she discovered that what she is really passionate about, and what brings her training and passion together, is her deep understanding of female consumers; what economists define as Market Demand.This is why in 2021 she founded Her, that is at present a strategic consultancy specialized in female consumers, obsessed with unbiased women data and the return on female competitive advantage-

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Online Hub (Discovery Space)
Oct 23, 2024
2:20 PM2:55 PM

Redefining Beauty: Tackling body shaming to reconcile women with their body

Description
The push for better representation of diverse bodies in media is urgent. With celebrities like Jameela Jamil leading against body shaming, the movement is gaining momentum but needs collective responsibility, especially from the media industry. Studies show 71% of consumers believe health and beauty brands should use diverse models, and 65% consider a brand's commitment to true diversity when making purchases. This session will explore the importance of media representation, the consequences of neglecting it, and strategies for advertisers and media owners. Join us to learn how to foster body positivism and create a more inclusive media landscape for women.
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