Women's Forum Global Meeting 2024

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Lesley Faulkner

Publicis Luxe

Senior Strategist

Description

Lesley Faulkner is a Senior Strategist at Publicis Luxe and has worked with some of the biggest luxury and beauty brands in the world. She spends most of her time observing and thinking about culture — what moves us, what's shifting and what's next. She believes that advertising and brands can play a vital role in bringing about positive change, and is a win-win for businesses.

Session featuring this Speaker

Find here the list of the session featuring this speaker!
Online Hub (Discovery Space)
Oct 23, 2024
2:20 PM2:55 PM

Redefining Beauty: Tackling body shaming to reconcile women with their body

Description
The push for better representation of diverse bodies in media is urgent. With celebrities like Jameela Jamil leading against body shaming, the movement is gaining momentum but needs collective responsibility, especially from the media industry. Studies show 71% of consumers believe health and beauty brands should use diverse models, and 65% consider a brand's commitment to true diversity when making purchases. This session will explore the importance of media representation, the consequences of neglecting it, and strategies for advertisers and media owners. Join us to learn how to foster body positivism and create a more inclusive media landscape for women.
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